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Hospital: Royal Preston Hospital

Sharoe Green Unit

Address

Sharoe Green Unit

Sharoe Green Lane North

Royal Preston Hospital

Fulwood

Preston

Lancashire PR2 9HT

Website
Online self-referral
Essential contacts

“At Lancashire Teaching Hospitals we provide a welcoming, relaxed and supportive maternity service for you and your family. You will be cared for by our highly skilled maternity team which includes obstetricians, midwives, maternity support workers, and health care assistants.

"We are committed to supporting you before, during and after the birth of your baby, and will work with you to ensure you are involved in all aspects of your care so you can make informed choices and feel safe, confident and empowered. Our maternity team provide high quality, evidence-based care, thereby supporting your choices, with competence and confidence to achieve positive outcomes."

At Lancashire Teaching Hospitals more than 4200 babies are born every year, but every single birth is special. Our highly skilled maternity team want women and their families to have the best experience; with compassionate care that is tailored to their individual needs.

We believe that women should be able to make decisions about their care and where they would prefer to give birth. Women using our maternity services can choose to give birth to their babies at home, at our free standing birth centre in Chorley, at our alongside birth centre in Preston or at our Sharoe Green obstetric unit.

Our specialist services include

  • Midwifery teams providing continuity of carer
  • Homebirth team
  • Specialist midwife and service for women with diabetes in pregnancy
  • Rainbow clinic for women who have experienced previous pregnancy loss
  • Obstetrician for fetal medicine
  • Specialist midwife and team for perinatal mental health
  • Consultant Midwife Birth Options Clinic
  • Specialist clinics for women with complex pregnancies
  • Smoking cessation service
  • Neonatal Intensive Care Unit
  • Birth afterthought service

Transport

Directions and parking information

Sat Nav: PR2 9HT

Find Sharoe Green Maternity Unit by car

From M6 motorway

Exit junction 32. Turn left off slip road onto A6 Garstang Road heading towards Preston, at the second set of traffic lights turn left into Sharoe Green Lane. Pass the main entrance of the hospital (on your right) and continue past Booths Supermarket (on your left) and at the second mini roundabout turn right in the hospital grounds, continue on this road to the second car park (G). The Sharoe Green unit is on the right.

From Preston Town Centre

Follow the A6 signposted Garstang and Lancaster; turn right at traffic lights signposted to hospital into Sharoe Green Lane. Pass the main entrance of the hospital (on your right) and continue past Booths Supermarket (on your left) and at the second mini roundabout turn right in the hospital grounds, continue on this road to the second car park (G). The Sharoe Green unit is on the right.
Parking and payment
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Hospital: Royal Lancaster Infirmary

Royal Lancaster Infirmary

Address

Ashton Road

Lancaster LA1 4RG

Website
Online self-referral
Essential contacts

"At Morecambe Bay Hospitals we will provide compassionate, high quality, evidence-based and safe maternity services that meet the needs and wishes of all women and their families."

​

Our values:

  • We will treat all woman and their families with kindness, dignity and compassion
  • We will care for all woman and their families as we would wish to be cared for ourselves
  • We will always do the right thing.

We will achieve this:

  • by working as a multi-professional team with our communities to improve your, physical, mental, social and emotional health at all stages in their life.

Through this we will be able to support women and families to enter pregnancy and childbirth in the best of health and wellbeing.

University Hospitals of Morecambe Bay has three maternity units. Royal Lancaster Infirmary and the South Lakes Birth Centre, both providing Consultant and midwifery-led care, and Helme Chase, our midwife-led unit.

Our specialist services include

If you choose to have your baby at any of our units you may need to transfer between the units for care during pregnancy or labour, as they operate as one hospital trust (University Hospitals of Morecambe Bay). For more information about this, discuss with your midwife at your first booking appointment.

At Morecambe Bay Hospitals we will provide, compassionate, high quality, evidence-based and safe maternity services that meet the needs and wishes of all women and their families.

Services include:

  • Safe and Active birth midwife
  • Diabetes service
  • smoking cessation service
  • perinatal mental health service
  • teenage pregnancy specialist midwife
  • homebirth service
  • Neonatal intensive care and Special Care Baby Units (Consultant sites)

Transport

Parking information
Site map
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Hospital: Rossendale Birth Centre

Rossendale Birth Centre

Address

Rawtenstall Primary Healthcare Centre

Bacup Rd

Rossendale BB4 7PL

Website

Essential contacts

All our facilities are purpose-built, clean and modern with birthing pools available in all the birth centres and on the birth suite.

Over 6,500 women choose to have their babies at ELHT every year.

We were the first Trust in the world to be awarded the UNICEF Baby Friendly Initiative Gold Standard accreditation in 2017. This means we consistently demonstrate best practice standards around infant feeding and relationship building within maternity services.

Rossendale Birth Centre is a standalone birth centre and is alongside Rawtenstall Health Centre. The birth centre is staffed by midwives from the Burnley Birth Centre where women with uncomplicated pregnancies can give birth supported by highly skilled midwives in a relaxed environment and are able to go home shortly after the birth.

There is a family centred approach with the emphasis on sensitive midwifery care. Women are encouraged to move through their labour supported by skilled midwives and their choice of birth partners. All staff encourage and promote physiological (natural) birth by recognising and respecting the process of normal birth. The evidence tells us that women who move around in labour and are in a relaxed environment require less pain relieving drugs and often progress through labour more quickly.

Rossendale Birth Centre is a small friendly unit offering families sensitive experienced care through their labour with two birth rooms, pool and mood lighting.

Our specialist services include

  • Antenatal care
  • Care in labour and immediately after the birth
  • Postnatal care
  • Newborn examination
  • Tours of the facility (by appointment only)
  • Breastfeeding support
  • Hearing screening
  • Arranging and supporting home birth
Virtual tour of facilities

Antenatal Screening Tests

Please read the screening tests for you and your baby information before your midwife booking appointment to find about the screening tests offered during and after pregnancy.This information is also available in other languages and easy guides. For further information about all antenatal and newborn screening please see: Antenatal and newborn screening
How to cope with a crying baby

Transport

Parking

There are no restrictions on visiting and car parking is free.
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Hospital: Helme Chase Maternity Unit

Helme Chase Maternity Unit

Address

Westmorland General Hospital

Burton Road

Kendal

Cumbria LA9 7RG

Website
Online self-referral
Essential contacts

"At Morecambe Bay Hospitals we will provide compassionate, high quality, evidence-based and safe maternity services that meet the needs and wishes of all women and their families."

Our values:

  • We will treat all woman and their families with kindness, dignity and compassion
  • We will care for all woman and their families as we would wish to be cared for ourselves
  • We will always do the right thing.
We will achieve this:
  • by working as a multi-professional team with our communities to improve your, physical, mental, social and emotional health at all stages in their life.
Through this we will be able to support women and families to enter pregnancy and childbirth in the best of health and wellbeing.

University Hospitals of Morecambe Bay has three maternity units. Royal Lancaster Infirmary and the South Lakes Birth Centre, both providing Consultant and midwifery-led care, and Helme Chase, our midwife-led unit.

Our specialist services include

If you choose to have your baby at any of our units you may need to transfer between the units for care during pregnancy or labour, as they operate as one hospital trust (University Hospitals of Morecambe Bay). For more information about this, discuss with your midwife at your first booking appointment.

​

At Morecambe Bay Hospitals we will provide, compassionate, high quality, evidence-based and safe maternity services that meet the needs and wishes of all women and their families.

​

Services include:

​

  • Safe and Active birth midwife
  • Diabetes service
  • smoking cessation service
  • perinatal mental health service
  • teenage pregnancy specialist midwife
  • homebirth service
  • Neonatal intensive care and Special Care Baby Units (Consultant sites)

Transport

Parking information
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Hospital: Blackpool Victoria Hospital

Blackpool Victoria Hospital

Address

Blackpool Victoria Hospital

Whinney Heys Road

Blackpool FY3 8NR

Website
Essential contacts
  • Every pregnant woman will be able to exercise choice as to the type of care she receives. We will take fully into account the wishes of the mother in accordance with her clinical needs and those of her baby.
  • All mothers will have a named midwife at every stage of her pregnancy. The relationship between the mother and her care-givers is recognised as being fundamentally important.
  • All mothers will be treated as individuals and with courtesy. We will respect personal, cultural and religious beliefs and maintain confidentiality.
  • The services we offer are based on sound clinical, professional and managerial practices. Our services will be delivered by staff who are suitably trained and qualified.
  • All mothers will be kept well informed and we will work in partnership with them.
  • All problems will be discussed with goodwill and promptness by our staff. Our services will be monitored and any problems or concerns will be dealt with speedily.

The Trust offers high levels of expertise and excellent standards of care for pregnant women and their families through antenatal, delivery and postnatal care. The maternity department delivers a high quality, family focused service, with a seamless approach both locally and in the wider community. Based at Blackpool Victoria Hospital, the department delivers approximately 3,000 babies every year.

Our specialist services include

Our maternity services include a fully equipped midwifery-led unit and a separate consultant-led labour ward. Our newly opened midwifery-led unit offers a home-from-home environment with the focus on normal birth. There are four birthing suites, two with birthing pools, and the atmosphere is relaxed and family centred. The unit is for low-risk mums-to-be and has the advantage of full hospital facilities just next door.

The consultant-led unit has is a dedicated operating theatre, an antenatal/postnatal ward, several spacious delivery rooms, a family room and a water birthing pool. There is also an Early Pregnancy Foetal Assessment Unit run for women with specific pregnancy problems.

As well as hospital based midwives, there are also several teams of midwives rotating between the hospital and providing community services for women across Blackpool, Fylde and Wyre.

Transport

Directions and transport information
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Hospital: Blackburn Birth Centre

Blackburn Birth Centre

Address

Park Lee Road

Blackburn BB2 3NY

Website
Essential contacts

All our facilities are purpose-built, clean and modern with birthing pools available in all the birth centres and on the birth suite.

Over 6,500 women choose to have their babies at ELHT every year.

We were the first Trust in the world to be awarded the UNICEF Baby Friendly Initiative Gold Standard accreditation in 2017. This means we consistently demonstrate best practice standards around infant feeding and relationship building within maternity services.

Blackburn Birth Centre is a free standing birth centre where women, who are not anticipating any problems, labour and give birth to their babies in a relaxed home from home environment.

There is a family centred approach with the emphasis on sensitive midwifery care. Women are encouraged to move through their labour supported by skilled midwives and their choice of birth partners. All staff encourage and promote physiological (natural) birth by recognising and respecting the process of normal birth. The evidence tells us that women who move around in labour and are in a relaxed environment require less pain relieving drugs and often progress through labour more quickly.

Opened in 2010, the beautiful facilities offer families a relaxed environment where they can start their journey in to parenthood and it is quickly becoming one of the largest free standing birth centres in the country.

The Birth Centre in Blackburn is staffed by team midwives who work at the birth centre and also work in the local community. All staff who work at the birth centre also support women who wish to birth their babies at home.

Our specialist services include

  • Antenatal care
  • Care in labour and immediately after the birth
  • Postnatal care
  • Newborn examination
  • Vaccinations
  • Parent education programmes
  • Post-dates aromatherapy clinic
  • Aromatherapy use in labour
  • Tours of the facility
  • Breastfeeding support
  • Hearing screening
  • Arranging and supporting home birth
Virtual tour of facilities

Antenatal Screening Tests

Please read the screening tests for you and your baby information before your midwife booking appointment to find about the screening tests offered during and after pregnancy.This information is also available in other languages and easy guides. For further information about all antenatal and newborn screening please see: ELHT antenatal and newborn screening.
How to cope with a crying baby

Transport

Travel by car

Add BB2 3NY to your satnav or smartphone map. Parking is available on site.

Travel by bus

Bus routes 1 and 12A service from Blackburn town centre.
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Terms of use

Terms of use

These Terms of Use explain in detail how you are able to use the ‘Mum & Baby’ application (the ‘App’) and describe the rights relating to the provision of our service, as defined below (“this Agreement”). Before using ‘Mum & Baby’, please read the following carefully. Your access to the App is subject to agreement with these Terms of Use. By using the App, you agree to be bound by these Terms of Use in full. If you disagree with any part of these Terms of Use, you should not use our App. Please also see our Privacy Policy which is not a part of this agreement. You are also responsible for ensuring that those who access the App on your device are aware of and abide by these Terms of Use.

1. Parties to this agreement

1.1 The ‘Mum & Baby’ App is provided by Imagineear Ltd in collaboration with CW+ and North West London Local Maternity System (“we”, “our”, “us”). Imagineear Ltd are registered in the United Kingdom under company No. 0688 7633 and have our registered office at The Compton Rooms, Fulham Palace, London SW6 6EA. 1.2 Users who have downloaded the App are individually each a Party to this Agreement (“You”, “Your”). Both separately Parties to this agreement, and together the Parties.

2. Our service

The ‘Mum & Baby’ App contains information and suggestions intended to inform you about a range of topics related to having a baby. Care has been taken to include information that is in line with the guidance, advice and/or quality standards that are approved by a range or organisations such as the RCOG (Royal College of Obstetricians and Gynaecologists), UNICEF (United Nations International Children’s Emergency Fund) and NICE (National Institute for Health and Care Excellence). It is intended that the content of this app be used as a supportive resource only. The content should not be regarded or relied upon as a substitute for professional medical advice, diagnosis or treatment. Where you have any concern as regards the safety and wellbeing of yourself or your baby, you must seek medical advice from your doctor, midwife, health visitor or other healthcare professional. The contents of ‘Mum & Baby’ is reviewed quarterly and updated accordingly by the North West London Local Maternity System’s approved panel of clinicians and service users to ensure that information given remains accurate, up-to-date and relevant for users. Despite these efforts to ensure the information provided is kept current and complete, we do not accept responsibility for possible errors or omissions. As such, any reliance on information in the App is at your own risk. Equally, there exists no relationship between Imagineear Ltd and users of the App that would give rise to any duties on our part.

3. Ownership of content

Imagineear Ltd and CW+ are the joint owners or licensees of all right, title and interest in and to the App and content, excluding content provided by you, that may be accessed through the App, including without limitation all intellectual Property Rights therein and thereto. They are protected by international copyright law and treaties. All such rights are reserved.

4. Use of content

You may not use the App: 4.1 For the purpose of harming or attempting to harm minors in any way; 4.2 To knowingly transmit any data or material that contains viruses, Trojan horses, worms, time-bombs, keystroke loggers, spyware, adware or any other harmful programs or similar computer code designed to adversely affect the operation of any computer software or hardware; 4.3 To transmit, or procure the sending of, any inappropriate or offensive materials or any unsolicited or unauthorised advertising or promotional material or any other form of similar solicitation (spam); 4.4 In any way that could damage, disable, overburden, or impair the App; 4.5 Or any part of the content in the App for commercial purposes without obtaining a licence to do so from us or our licensors; 4.6 To access, copy, transfer, transcode or retransmit content in violation of any law or third party rights; or 4.7 In any way that breaches any applicable local, national or international law or regulation or is fraudulent or has any unlawful or fraudulent purpose or effect. You also agree that you will not, and will not allow any third party to: 4.8 Copy, emulate, clone, rent, lease, sell, modify, license, distribute, transfer, modify, adapt, translate, prepare derivative works from, decompile, reverse engineer, disassemble or otherwise attempt to derive source code from the App or content that may be presented or accessed through the App in contravention of the provisions of these Terms of Use for any purpose, unless otherwise permitted; 4.9 Take any action to circumvent or defeat the security or content usage rules provided, deployed or enforced by any functionality contained in the App; or 4.10 Remove, obscure, or alter Imagineear Ltd’s or any third party’s copyright notices, trademarks, or other proprietary rights notices affixed to or contained within or accessed in conjunction with or through the App.

5. Suspension and termination

Should we decide that you have breached the Terms of Use contained in this agreement, we exclude liability for such a breach, and reserve the right to: 5.1 Restrict your right to use the App through an immediate suspension; 5.2 Issue a formal warning; 5.3 Begin legal proceedings and supply all information deemed necessary to the relevant law enforcement authorities; or 5.4 Take any other reasonably appropriate course of action.

6. Indemnity

To the maximum extent permitted by law, you agree to indemnify Imagineear Ltd, its affiliates and their respective directors, officers, employees and agents from and against any and all claims, actions, suits or proceedings, as well as any and all losses, liabilities, damages, costs and expenses (including reasonable legal fees) arising out of or accruing from your use of the App, including your downloading, installation, or use of the App, or your violation of these Terms of Use.

7. Limitation of liability

To the maximum extent permitted by law, Imagineear Ltd and its affiliates are not liable to you under any theory of liability for any direct, indirect, incidental, special consequential or exemplary damages, whether in contract, tort (negligence), breach of statutory duty, or otherwise, that may be incurred by you through your use of the App, even if foreseeable, arising under or in connection with use of, or inability to use, the App; or use of, or reliance on any content displayed on the App. Thus, by using the App, you assume full responsibility for using the materials and information contained therein and you understand that neither Imagineear Ltd nor its affiliates are responsible or liable for any claim, loss, damage (for example caused by a virus or other technologically harmful material that may infect your computer equipment), costs or expenses resulting from its use. We accept no responsibility for the content of third party websites, named agencies, companies, products, services or publications linked within the App. These links are not to be construed as a recommendation or endorsement by Imagineear Ltd or the North West London Local Maternity System and we are not liable for any loss or damage caused through your use of them.

8. Changes

These Terms of Use are effective as of the date stated at the beginning of this document. Imagineear Ltd reserves the right to add, change, suspend or remove aspects of these Terms of Use or the App itself without notice or liability. If you continue to use our App, it will be assumed that you have understood and accepted these changes. It is therefore important that you regularly review these Terms of Use and note the changes made. If, at any point, you do not agree to any portion of the current version of the Terms of Use, you must immediately stop using the App.

9. Termination

These Terms of Use will continue to apply until terminated by either you or us. You may terminate these Terms of Use at any time by permanently deleting the App from your device using the standard uninstall procedure. Your rights automatically and immediately terminate without notice if you fail to comply with any provision of these Terms of Use. In such event, you must delete the App immediately.

10. Miscellaneous

10.1 These Terms of Use constitute the entire Agreement between you and us relating to the App and govern your use of the App, and completely replace any prior or contemporaneous agreements between you and us regarding the App. 10.2 The failure of Imagineear Ltd to exercise or enforce any right or provision of these Terms of Use does not constitute a waiver of such right or provision, which will still be available to us. 10.3 If any court of law, having the jurisdiction to decide on this matter, rules that any provision of these Terms of Use is invalid, then that provision will be removed from the Terms of Use without affecting the rest of the Terms of Use. The remaining provisions of these Terms of Use will continue to be valid and enforceable. 10.4 The rights granted in these Terms of Use may not be assigned or transferred by either you or us without the prior written approval of the other Party. Neither you nor we are permitted to delegate your nor our responsibilities or obligations under these Terms of Use without the prior written approval of the other Party. 10.5 These Terms of Use and any disputes arising out of them shall be governed by English law with the courts of England and Wales having exclusive jurisdiction to resolve any legal matter arising from them.

11. Contact

Questions and comments on these Terms of Use are welcomed and should be addressed to the Legal Department, by email at: legaldepartment@imagineear.com, by phone at: 020 3954 3515, or by post to: Legal Department, Imagineear Ltd, The Compton Rooms, Fulham Palace, London SW6 6EA, United Kingdom
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Privacy policy

Privacy policy

This privacy policy applies to all information collected through the mobile application, ‘Mum & Baby’ (the ‘App’). The policy explains how your data may be processed through the App and what rights you have in relation to that data. Please read the following carefully to understand how your data will be processed. If you do not want your data to be used as set out in this privacy policy, you should not use the App.

Table of contents:

Part I: Introduction

Part II: GDPR

1: Terms 2: The Data Protection Principles 3: The Rights of Data Subjects

Part III: Mum and Baby Data Processing

4: Personal Data 5: Automatically Collected Information 6: Legal Basis for Data Processing 7: Third Parties 8: GDPR Rights and Mum and Baby 9: Transferring Personal Data to a Country Outside the EEA 10: Data Breaches

Part IV: Miscellaneous

11: Policy Changes 12: Policy Implementation 13: Contact

Part I: Introduction

‘Mum & Baby’ is provided by Imagineear Ltd (‘the Company’) in collaboration with CW+ and North West London Local Maternity Systems (“we”, “our”, “us”). Imagineear Ltd are registered in the United Kingdom under company No. 06887633 and have our registered office at The Compton Rooms, Fulham Palace, London, SW6 6EA. We are registered with the Information Commissioner under the reference ZA13 0648. Imagineear Ltd recognises that it has a regulatory responsibility to protect the personal and sensitive data of data subjects, including staff, suppliers, clients and partners. We are committed to the protection of this data as an integral part of our business and operating methods, only ever using it in accordance with the Data Protection Act 2018 and the General Data Protection Regulation 2016/679 (GDPR). We are committed not only to the letter of the law, but also to the spirit of the law and place high importance on the correct, lawful, and fair handling of all personal data, respecting the legal rights, privacy, and trust of all individuals with whom we deal. We endeavour to:
  • Comply with and/or exceed all relevant regulatory requirements;
  • Continually monitor and improve the secure protection of data;
  • Incorporate data security factors into business decisions; and
  • Increase employee awareness and training.
This Policy sets out the obligations of Imagineear Ltd and its subsidiaries, regarding data protection and the rights of clients, suppliers and business contacts (“data subjects”) in respect of their personal data under the GDPR. This includes but is not limited to the collection, processing, transfer, storage and disposal of personal data. The procedures and principles set out herein will be followed at all times by the Company, its employees, agents, contractors, or other parties working on behalf of the Company.

Part II: GDPR

1. Terms

The GDPR only relates to the processing of personal data.

Personal Data

‘any information relating to an identified or identifiable natural person’ – Article 4(1)

Identifiable Natural Person

‘one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person’ – Article 4(1)

Processing

‘any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means’ – Article 4(2)

2. The Data Protection Principles

The GDPR sets out the following principles with which we will comply. Should any personal data be processed by us, it will be:
  • Processed lawfully, fairly, and in a transparent manner in relation to the data subject.
  • Collected for specified, explicit, and legitimate purposes and not further processed in a manner that is incompatible with those purposes. Further processing for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes will not be considered to be incompatible with the initial purposes.
  • Adequate, relevant, and limited to what is necessary in relation to the purposes for which it is processed.
  • Accurate and, where necessary, kept up to date. Every reasonable step will be taken to ensure that personal data that is inaccurate, having regard to the purposes for which it is processed, is erased, or rectified without delay.
  • Kept in a form which permits identification of data subjects for no longer than is necessary for the purposes for which the personal data is processed. Personal data may be stored for longer periods insofar as the personal data will be processed solely for archiving purposes in the public interest, scientific or historical research purposes, or statistical purposes, subject to implementation of the appropriate technical and organisational measures required by the GDPR in order to safeguard the rights and freedoms of the data subject.
  • Processed in a manner that ensures appropriate security of the personal data, including protection against unauthorised or unlawful processing and against accidental loss, destruction, or damage, using appropriate technical or organisational measures.

3. The Rights of Data Subjects

The GDPR sets out the following rights applicable to data subjects:
  • The right to be informed
  • The right of access
  • The right to rectification
  • The right to erasure (also known as the ‘right to be forgotten’)
  • The right to restrict processing
  • The right to data portability
  • The right to object
  • Rights with respect to automated decision-making and profiling

Part III: Mum & Baby Data Processing

4. Personal Data

No personal data is requested, required or otherwise processed by Mum & Baby. Any personal data you input into the App (name, address, contact details, birth preferences, etc.) is stored locally on your device and may not be collected, saved, accessed or otherwise processed by Imagineear Ltd or any third party. You decide how, where and with whom you share this data. We do not store or retain any of the personal data you enter on your device. You may be asked to provide a postcode in order to locate a suitable maternity ward. However, this does not constitute personally identifiable information as we do not process other data that, when combined with the postcode, can be used to identify you.

5. Automatically Collected Information

For the purposes of analytics, we automatically collect data when you use the App through certain in-app trackers. We do not use data to make automated decisions or use profiling. The types of data collected may include the number of users, new users, specific pages visited and the length of page visit. The purpose of this is to monitor and evaluate usage of the App in order to measure its effectiveness and improve its functionality. This type of data is fully anonymised and does not constitute personal data.

6. Legal Basis for Data Processing

All data processed by us is done so either with your consent, to comply with laws, to provide you with services, to protect your rights, or to fulfil business obligations.

7. Third Parties

We share data with the following third parties:
  • Postcodes.io: in order to locate the most suitable maternity ward for you; and
  • Google Analytics: in order to process anonymous usage data.
For more information on the use of Google Analytics and how it collects and processes data, please see the page ‘How Google uses data when you use our partners’ sites or apps’ at policies.google.com/technologies/partner-sites. We have agreed to not assist or permit any third party to pass information to Google that Google could use or recognise as personally identifiable information. We confirm that the above third parties share our commitment to protecting your privacy and rights relating to your personal information.

8. GDPR Rights and Mum & Baby

We process no personal data through the App and do not use automated decision-making or profiling. Consequently, the rights contained in the GDPR do not apply in relation to your use of the Mum & Baby.

9. Transferring Personal Data to a Country Outside the EEA

We have implemented appropriate technical and organisational security measures designed to protect the security of any personal information we process. However, please remember that we cannot guarantee that the internet itself is 100%. Although we will do our best to protect your personal information, transmission of personal information to and from our Apps is at your own risk. You should only access the services within a secure environment. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access. We will notify you as soon as possible if we have reason to believe that there are any security breaches affecting your personal data. We do not accept liability for any unintentional disclosure that occurs due to a security breach of our systems or facilities. The Company may from time to time transfer (‘transfer’ includes making available remotely) personal data to countries outside of the EEA. The transfer of personal data to a country outside of the EEA will take place only if one or more of the following applies:
  • The transfer is to a country, territory, or one or more specific sectors in that country (or an international organisation), that the European Commission has determined ensures an adequate level of protection for personal data;
  • The transfer is to a country (or international organisation) which provides appropriate safeguards in the form of a legally binding agreement between public authorities or bodies; binding corporate rules; standard data protection clauses adopted by the European Commission; compliance with an approved code of conduct approved by a supervisory authority (e.g. the Information Commissioner’s Office); certification under an approved certification mechanism (as provided for in the GDPR); contractual clauses agreed and authorised by the competent supervisory authority; or provisions inserted into administrative arrangements between public authorities or bodies authorised by the competent supervisory authority;
  • The transfer is made with the informed consent of the relevant data subject(s);
  • The transfer is necessary for the performance of a contract between the data subject and the Company (or for pre-contractual steps taken at the request of the data subject);
  • The transfer is necessary for important public interest reasons;
  • The transfer is necessary for the conduct of legal claims;
  • The transfer is necessary to protect the vital interests of the data subject or other individuals where the data subject is physically or legally unable to give their consent; or
  • The transfer is made from a register that, under UK or EU law, is intended to provide information to the public and which is open for access by the public in general or otherwise to those who are able to show a legitimate interest in accessing the register.

10. Data Breaches

All personal data breaches must be reported immediately to the Company’s Data Protection Officer. If a personal data breach occurs and that breach is likely to result in a risk to the rights and freedoms of data subjects (e.g. financial loss, breach of confidentiality, discrimination, reputational damage, or other significant social or economic damage), the Data Protection Officer will ensure that the Information Commissioner’s Office is informed of the breach without delay, and in any event, within 72 hours after having become aware of it. In the event that a personal data breach is likely to result in a high risk (that is, a higher risk than that described above) to the rights and freedoms of data subjects, the Data Protection Officer will ensure that all affected data subjects are informed of the breach directly and without undue delay. Data breach notifications will include the following information:
  • The categories and approximate number of data subjects concerned;
  • The categories and approximate number of personal data records concerned;
  • The name and contact details of the Company’s data protection officer (or other contact point where more information can be obtained);
  • The likely consequences of the breach;
  • Details of the measures taken, or proposed to be taken, by the Company to address the breach including where appropriate, measures to mitigate its possible adverse effects.

Part IV: Miscellaneous

11. Policy Changes

This Privacy Policy may change from time to time when necessary to reflect customer feedback, changes in our programme, projects and services or legal changes. When we post changes to this policy, we will revise the “Effective Date” at the start of the privacy policy. We will assume you accept such changes if you continue to use the App. Except when we tell you otherwise, all amended terms shall automatically be effective immediately when posted. We reserve the right to add, change, suspend or discontinue the App, or any aspect or feature of the App, without notice or liability. If, at any point, you do not agree to any portion of the then-current version of the Privacy Policy, you must immediately stop using the App.

12. Policy Implementation

This Policy will be deemed effective as of the Effective Data stated at the beginning of this Policy. No part of this Policy will have retroactive effect and will thus apply only to matters occurring on or after this date.

13. Contact

Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to our Data Protection Officer, Andrew Nugée, by email at: andrewnugee@imagineear.com, by phone at: 020 3954 3515, or by post to: Andrew Nugée, Imagineear Ltd, The Compton Rooms, Fulham Palace, London SW6 6EA, United Kingdom